Media Audiences Essay Example | Topics and Well Written Essays - 3000 words

Media Audiences - Essay Example The intention of this study is technology as one of the aspects in the twenty first century that has not only changed the ideas, notion and perceptions of the human beings but also the way people live their lives. It has become one of the most significant and considerable facets of human lives. Moreover, the technological changes and the advancement in technologies in the last few years have proved to be much more in comparison to the previous hundred years. Furthermore, the exponential boost in the advancement and innovation is technology is in a continuously growing process. Therefore, no one can neglect the truth that the humans are now living and belonging to the society that has exquisitely become reliant on science and technology. In fact, according to one of the authors â€Å"Technology is one part of the complex of relationships that people form with each other and the world around them; it simply cannot be understood outside of that concept†. Due to such an immeasurab le development and progression of technology, it has gained and dominates over all pieces of human lives, weather it is business, health care, education, entertainment, travelling or personal relationships. Whilst looking at the world of business and commerce, one can figure it out that ecommerce has altered and transformed the business community and how one thinks about while doing business. From small business enterprises to giant multinational corporations, every businessperson is making the most of the technology in the today’s fast-paced world of online market. ... Therefore, mass media has become a powerful and prominent figure for the entire populace of the world (Haour, 2004). Audiences come under immense effects on a short-term, median-term and long-term basis by the technology and media due to its influential powers. The short-term effects of technology and media not only expose the people with the awareness and providing knowledge about an entity, but also modify and revise the obsolete and outmoded or inaccurate information, and increase their recall abilities about a meticulous announcement or advertisement. When the attitudes, beliefs, behaviors and opinions about social norms changes or alters within a person, that individual comes under the intermediate or median-term effect of technology and media. However, the long-term effect of technology and media relates and integrates all the impact of short-term and median-term in conjunction with focused streamlining the alleged norms and preservation of behavioral change (Napoli, 2011). The ideas about the audience dependency on technology have come under a range of studies and researches in the precious decades. The consequences of media exposure provides with the fact that the effect of media and technology on audience are diverse and wide-ranging. In addition, it has also been an understanding that audiences also leave an impact on the media with the intensity and incidence of their usage. Media and technology have come under advancements with a prime objective to promote social change in developing and under-developed nations. Therefore, with respect to this objective research studies have identified and concluded that knowledge gap and media exposure over time are the factors that affects and shapes the